Why is Mid Century Modern so Popular Today?

Why is Mid Century Modern so Popular Today?

In the early 2000s, preservationists and art historians mounted a robust effort to save many modern homes scheduled for demolition. With many Americans growing up in what became “tract” homes, we didn’t understand the value of these everyday, modern masterpieces. We considered only big Victorian, Georgian and Baroque homes to have historical interest.

Then, two factors converged:

  • Mid Century Modern homes began to reach 50 years old, the age at which they qualify for entry on the U.S. National Register of Historic Homes. This birthday helped establish a perception that Mid Century Modern style had a rich history and unique set of values behind it.
  • AMC’s launched hit series Mad Men (2007 – 2015) which featured homes, offices, decor and fashion from the 1950s and 1960s.

In the past 10 years, Americans have begun to appreciate simplicity, natural materials, interior openness and functionality, all tenets of the Mid Century Modern style. These standards were developed by period’s best architects, artists and designers, all intent on bringing beauty to the burgeoning middle class.  

Those who embrace modern values like simplicity and functionality will find all they need here and at our sister site to extend their knowledge of the period and become discerning collectors of these fabulous items.

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